Most students at Western choose to bring their own car and not utilize public transportation. It is easier and provides more flexibility and freedom. However, if students don't bring a car, there are many other great options available. WKU shuttles provide service to Wal-Mart, Target, the mall, Barnes & Noble, etc. There is also a shuttle that drives the loop around campus, for those too intimidated by the hill, and a shuttle out to South Campus, too. The best part is that all of these services are provided free of charge.
There are a few other options for students, if they choose not to use the campus shuttle or their own personal vehicles. There is a Bowling Green shuttle that will take students to many more places around town, with a discount for people who present a WKU student ID. There is also a taxi service, although this is definitely not the most cost-effective transportation.