BYU football is a Utah County tradition. BYU takes a lot of pride in athletics, and student support is consistently consistent. The fall semester is punctuated with comments around campus supporting/bemoaning the football team. Historically, BYU has done well in our division, although we recently left the WAC. We do have sports aside from football, but they aren't really noticed unless they are doing well. Intramural sports are big around campus-many students get involved, especially in the spring and summer.
There are so many students on campus that an elitist attitude from athletes is easily avoided. The All-Sports Pass is a great way to get involved in many different sports, and it is not too hard on a student budget. Sports are really big at BYU and add a fun dimension to student life.